The home of

The home of tomorrow

Digitalisation has already permanently changed how we live. But the biggest changes are yet to come, with digital ecosystems playing a key role in the property sector and related industries.

A person's home is their castle, providing security, comfort and protection while also creating space for creativity, communication and togetherness. It can be a place to work and learn, or to play and recuperate, and is an expression of the personality, preferences and lifestyle of the person who lives there.

So it is no wonder, then, that nearly every major trend and development in society will shape the home of tomorrow.

Digitalisation as a growth driver

Almost without exception, digital technologies play a critical role in the changes ahead; they are drivers of innovation in the home of tomorrow. They open new horizons for interactions in terms of sustainability, efficiency and connectivity, whilst simultaneously fuelling higher standards and expectations for speed, transparency and comfort.

Smart entry and security systems, digitally reading and visualising usage data, the Internet of Things or remotely controlling lighting and heating are just a few examples. Communicating with tenants, housing companies, utilities, tradespeople and caretakers is changing, with things like apps offering 24/7 self-service, AI-based virtual assistants, and digital processes for repairs or moving in and out of properties. The digital connectivity of systems is even changing payment, tenancy deposit and billing processes.

Digital ecosystems create new perspectives

Companies in the property management, housing and energy sector are facing even greater demands. They have to provide the digital services that the owners/tenants of houses and apartments expect and adjust their processes accordingly, making them considerably more efficient. If they succeed in offering such extensive and attractive services to clients, new business areas may emerge, for example in the removals, energy, telecommunications and mobility domains.

Lars Ernst

"We are using innovative banking services and digital solutions to optimise processes for our clients, supporting them in a rapidly changing world and increasing their competitive edge.“

Lars Ernst, Managing Director Banking & Digital Solutions

Lars Ernst

Managing Director Banking & Digital Solutions
Aareal Bank

Digital ecosystems required

Demand for innovative ideas and concepts is not only an issue when it comes to interacting with the owners and tenants of apartments. It is also important in dealing with partners and suppliers because collaborating with tradespeople, utility companies, facility managers, financial services providers and other providers of up- and downstream value creation processes is transforming. To remain competitive, processes have to become more and more automated, integrating ever more data seamlessly, performing more extensive analyses. It requires not only being digitally connected with business partners, but also a smart connection between proprietary ecosystems and information and sensor technology in buildings and technical devices.

That is all going to change the property, housing and energy sector. Companies that want to position themselves on solid footing for the future have to question their range of services, their structures and processes, their IT systems and digital technologies and make the necessary adjustments. In future, we foresee increased cooperation between players to develop flexible and more client-specific solutions more quickly. As a result, the divisions that exist today in the property, housing and energy sector and related industries will become less noticeable as collaboration plays a greater role.

Harry Thomsen

"Open and digital ecosystems unlock new potential for value creation for the property and housing industry by connecting stakeholders, enhancing effectiveness through the automation of standard processes and enabling a fully digital service experience for our clients.“

Harry Thomsen, CEO of Aareon AG

Harry Thomsen

Chief Executive Officer


What drives the property, housing and energy sector? What effect will mega trends have on the home of tomorrow? Find out more in our WE.thinkfuture-Format (only available in German).

More information about the home of tomorrow:

Zukunftsinstitut | dossier: Living (only available in German)

The Zukunftsinstitut describes core trends influencing the homes of tomorrow.

Trendbüro | Next Home

In the study, consultancy agency Trendbüro discusses the question: what will life in Germany be like on the day after tomorrow?

GdW | Studies and industry reports (only available in German)

Please refer to the GdW website for further articles, studies, and industry reports on the housing industry of tomorrow.

Bitkom | smart homes 2022 (only available in German)

In this study, Bitkom presents the results of a representative survey on the topic of smart homes.

Image Concept

3deluxe: the architects breaking with conventional perspectives

Building the future requires new design ideas for living and working space.

Only a few architectural firms around the world consistently centre their work around their visions. Among them is a group of professionals headquartered in Wiesbaden – just like Aareal Bank. The 40 architects working at 3deluxe develop impressive and multi-award-winning studies and projects that deliberately break with conventional perspectives. They also focus on interconnectivity and sustainability – for modern urban development, ground-breaking office buildings, and flexible residential structures.

We are publishing this year’s Annual Report under the motto “Building your tomorrow”, which verbalises our aim to enter into dialogue with the pioneers of our future – a good reason for letting the visions of 3deluxe inspire the image concept of this Annual Report.

3deluxe: the architects breaking with conventional perspectives